76% of employees working in organizations of different sizes and from diverse industries believe that video is an effective way to retain new knowledge. Do you know why?
The thing is, when you watch a video, you’re more than simply a spectator. You are in the action, so you easier perceive the information and keep it in your memory for longer.
In our blog, we’ve already talked a lot about using video for corporate training. For example, we provided a detailed guide on how to record screencasts and walked our readers through the process of tutorial video production. In this article, we’ll share our ideas on how to create presenter-style training videos on your own and provide you with 6 tips on how to make them even more effective.
What Are Presenter-Style Training Videos?
This kind of video shows a person who addresses the audience directly through the camera as if they are in front of each other. These videos can be used to provide a great deal of information that might be earlier provided during classroom sessions. They can also help when you need to deliver instructions to all the staff and don’t want to waste time providing them face to face over and over.
For example, Moz.com uses presenter-style videos for the Whiteboard Friday series, where they share tips on how to maximize SEO performance. Check out one of these videos:
There are three main benefits of presenter-style training videos:
- They are personable and provide a sense of credibility to the audience.
- They’re engaging, especially if a presenter uses storytelling, humor, and other techniques to keep learners interested.
- They don’t require special skills nor much time to produce.
Now, we’ll guide you step by step through the process of making a presenter-style video.
How to Create an Effective Training Video with iSpring Suite
Recording video has never been so easy or effortless — you can even make a recording with your smartphone. However, there are some tools that allow you to create videos of higher quality, for example, iSpring Suite. This is a powerful piece of eLearning software that includes tools for creating online courses, quizzes, and conversation simulations, as well as a professional video studio for making training videos. If you still don’t have it, you can download the authoring toolkit for free right now.
Check out this tutorial where we share step-by-step instructions on how to create a training video:
Step 1. Prepare all the materials
The first thing you need to do is write a script or at least make a list of the key talking points to reference when you’re recording. Also, prepare PowerPoint slides, images, demos, and other content items that you’re going to use while capturing a video.
Step 2. Set up the recording environment
iSpring Suite allows you to record video with minimal equipment — you just need a computer with the software installed, a microphone, and a USB webcam, or simply a laptop with a built-in mic and camera. When you open the video recorder, it will automatically detect any connected devices.
After you connect the audio and video feeds, prepare your computer for smooth function. Close the apps that are not involved in the recording process, especially those that show alerts or popups.
Step 3. Make a test recording
After you install iSpring Suite, double-click on its icon on your desktop. In the Quick Start window, select the Screencasts tab. Choose New Recording in the Create section.
iSpring will ask what you want to record: screen, camera, or both screen and camera at the same time. Since we’re going to make a presenter-style video, we’ll guide you through the key steps on how to record through webcam.
In the Recording Settings window, choose the Camera mode and customize the additional options.
- You can change the video size in the Preset drop-down menu.
- You can also choose the mic that will be used during recording in the Microphone menu. The mic is on by default, but you can turn it off, if necessary, by clicking the speaker icon.
After you’re done with the webcam and microphone settings, click the red button to do a quick test.
Record for a few seconds while talking. Then, click Stop or press F10 on your keyboard to finish the recording.
Play the video back to check whether the recording looks and sounds good.
Step 4. Record your training video
If everything works as it was supposed to, you can start recording your training video. Do a quick run-through of your script/talking points, adopt the right posture, and click the Capture button. Pause recording as needed and stop it when you have finished presenting.
NOTE: If you make a mistake, continue recording. Simply take a breath and start from the place where you stumbled. You’ll be able to cut out the mistakes you’ve made later.
Step 5. Edit your training video
After you stop your recording, the video will open in the iSpring Cam Pro editor, where you can easily do all the basic editing.
Start editing the video by trimming out the unwanted parts. Use the scissors icon to cut fragments where you misspeak or cough out of the timeline section.
You can also remove background noise throughout the entire recording by hitting the relevant button on the iSpring Camp Pro toolbar.
With a fully cleaned-up timeline, you can move on to the fun part: adding other kinds of content. iSpring Suite allows you to insert pictures, infographics, animations, and text.
If you are adding pictures or other visuals into your training video, or want a smoother cut from one shot to the next, you need to add transition effects. To apply a selected transition effect, drag and drop it on the clip in the timeline.
You can also enhance your training video by adding music to the background or just insert it at the beginning and end of the video to engage your audience.
Once your video is ready, you can start training your employees. To make your video available for colleagues, upload it to YouTube/Vimeo or to your LMS. By using an LMS, you’ll be able to keep track of how your employees are learning.
6 Tips for Making More Effective Training Videos
Do you want to make your training videos even more effective? Here are the top 6 tips we’ve compiled for you to get what you need.
Tip 1. Connect with your learners
If you want to achieve good training results, the first thing you need to do is connect with your learners on an emotional level. Effective communication (even if it is one-way communication) begins with knowing your audience and speaking their language. So, before developing a training program, explore who your learners are —- what is their average age, educational level, position, and the like? Pay attention to how your employees speak and then, while recording a video, try to copy their manner of speech and use their words.
Another way to connect with your learners is to use the right body language. Watch this video to learn how to carry yourself to draw people in.
In fact, the way you look matters on video. Your appearance, including clothing, should match the expectations your learners have of a person in your position. For example, it’s essential for the presenter to be dressed in scrubs if you are recording a video for medical staff. And if you’re training factory employees, you’re likely to choose a uniform.
In general, the presenter’s overall image should be neat and not too eye-catching. Here are some things you’d best avoid when presenting on camera:
Tip 2. Keep your videos short
People have quite short attention spans, and you need to keep this in mind when creating training videos. Research conducted by MIT showed that the optimal video length should be under 6 minutes. Videos longer than 6 minutes were found to result in remarkable viewer attrition. So, if you have a lot of information to share with your learners, break it into video lessons of under 6 minutes each.
For example, La Sonanta used this tip when developing a training program to help people learn how to play a Flamenco guitar. Instead of recording long exhausting videos, they made a series of lessons with closeup shots to show how to keep your fingers on the guitar. Here is one of their training videos for you to watch:
Tip 3. Use the Rule of Thirds
Whenever you’re recording a training video, remember the “Rule of Thirds”. Mentally divide your shot into nine equal parts by two horizontal lines and two vertical lines like this:
You need to align the key subject (in our case, the presenter) in the image according to this grid — at the ‘power points’ where the lines intersect. The lines on the 3×3 grid are the points upon which our eyes automatically fix. Putting the main focus along this grid results in a more aesthetically pleasing shot and makes it easier for the eye to “read” the information.
Tip 4. Use a clean background
Nothing looks less professional than a messy or distracting background in the video. When choosing a shooting location, opt for a solid-colored background. It may be a wall, backdrop paper, or even a bedsheet. Make sure that there’s no window or another reflective surface in the background. Otherwise, you can catch the camera in the reflection or have a presenter look dark and shadowy.
It’s also a nice idea to record a training video in a “professional” environment: the place where you actually work. For example, if you’re going to train customer service agents, it’s reasonable to shoot a video within the walls of your office. If your audience is car dealership staff, you may want to film right in your car service department.
Tip 5. Add annotations
Annotations help to grab the attention of viewers and keep them engaged. Here are some helpful insights into making annotations:
- Every training video should start from a title that tells the audience what you’re going to talk about and end with a closing graphic that ties the whole piece together.
- You can use subtitles for those who prefer to watch videos with the sound turned off.
- You can add captions to highlight the main ideas when presenting, for example, outline the steps.
- You can use bullet points to list some rules, techniques, or other important points. It also will help you focus the viewer’s attention on important information.
Tip 6. Mix up training videos with other learning activities
Educators around the world encourage involving students in various learning activities because it helps to keep them focused. This idea works not only for children, as some of you may think, but for adults as well.
You can make training much more engaging and, therefore, more effective if you combine, for example, video-based learning and training through online courses and quizzes. Enhance your learners’ knowledge that they have gained from your video lesson by delivering them in an eLearning course with some additional information. Or perform a knowledge check after they have watched a video with the help of an online test or quiz.
To create courses and assessments, as well as training videos, you only need the iSpring Suite authoring toolkit. Check out this demo to see how an eLearning course looks:
Hopefully, this article has given you some ideas on how to create effective training videos with no experience in video production. If you have questions about any of the points raised, please, let us know in the comments.