What Is eLearning? The 9-Step Guide

From snail-mail correspondence courses to comprehensive digital training, distance learning has come a long way and has now reached its prime as eLearning. Today, it’s no longer a novelty but a booming industry. According to statistics from Grand View Research, the global eLearning market will reach USD 842.64 billion by 2030 with an impressive 19% CAGR, and, in time, will replace offline formats.

eLearning continues to gain ground in the corporate sector. Businesses implement it to develop their staff, streamline their processes, and extend their reach.

So, what is eLearning in a real-world context, and why is it so attractive? Let’s take a look.

What Is eLearning?

eLearning (e-learning, electronic learning) is a type of online education, training, and knowledge sharing that is conducted over the Internet. It can be utilized in various settings, such as academic education, corporate training, continuing professional development, and skill development courses.

The growth of eLearning has been facilitated by the widespread adoption of computers and internet technology and was further accelerated by the COVID-19 pandemic, which led to a surge in demand for online learning solutions. But would you like to know where it all started?

The History of eLearning

The term “eLearning” was coined by US learning guru Elliott Masie in November 1999, when he delivered his speech at the TechLearn Conference: “eLearning is the use of network technology to design, deliver, select, administer, and extend learning.”

In 2000, eLearning was revolutionized as a technology with the release of OLAT, the first open-source learning management system. That year also saw the release of the first version of SCORM, a standard that enables users to package content and distribute it within an LMS. This is where eLearning development started.

In the early 2000s, mobile devices became more and more prevalent and took the form of smartphones and tablets. They were no longer used just to make calls: people watched videos (in terms of learning, this involved pre-recorded lecture content), read books, and played games on their phones. That prompted cell phone companies to improve mobile connectivity — a race that continues to this day.

Want to know more about the history of digital learning? Check out this timeline:

Benefits of eLearning for Businesses

Today, many companies, from large enterprises to small startups, use eLearning to manage their employees’ training and development. They upgrade their qualifications, teach them new knowledge and new skills, or retrain them for new positions.

By seamlessly integrating traditional learning methods (such as in-person classes) and training sessions with digital tools, many companies implement blended learning. But let’s get back to eLearning:

eLearning is a great boon to businesses because it provides:

Lower training costs

With eLearning, you don’t have to spend a fortune hosting seminars, renting hotel rooms, and covering travel expenses. You can simply develop online learning courses and share them with your employees, who, in turn, can access them through digital devices.

Wider coverage

Distance training has no barriers. You can train hundreds of employees in dozens of offices across the world in a uniform fashion. Employees don’t need to spend time attending classroom lectures. All they need are electronic devices, such as computers, smartphones, and tablets, and a stable Internet connection. Moreover, such workplace learning makes training more comfortable, so the knowledge retention grows.

Single knowledge base

All the learning material is stored in one place, i.e., a learning management system. Employees can log in to the LMS at a convenient time from any device and access the knowledge base, find the course they need, and study.

Also read: Top LMS Benefits for Recruiters, HR, Sales, and Commercial Directors — Expert Opinion

Faster employee development

Traditional learning can be rather slow because it depends on the business trainers’ working hours. An LMS is available anytime, day or night, making it possible for your employees to study at their own pace and whenever they wish: while commuting, during a break, or at home.

Easy progress tracking

Your business trainers don’t need to hold in-class training and go over every single paper in person. Most learning management systems have analytics, which show each student’s progress in graphs and reports. This works well with both synchronous learning and asynchronous learning models. You can track progress even if you’re checking the results long after the trainee performed the task.

Business adaptability

Digital learning helps employees keep up with the company’s rhythm and solve problems in real time. Need to introduce a new product to the sales team? Create a structured course and deliver it instantly to thousands of employees.

Businesses use eLearning to help with the following:

• Employee Training. This is the main reason companies implement eLearning. Online courses are more efficient in various training scenarios, from product knowledge to compliance training, because they provide an ongoing and easy-to-use learning solution. In our previous article, we shared the case study of Moxa Inc. and how they increased employee training efficiency with eLearning. 
• Employee Involvement. eLearning engages employees with interactive tasks, courses, creative design, and game-like elements. The latter is specifically aimed at keeping learners’ interest piqued with the prospect of awards and ratings.
• New-Hire Retention. The onboarding process for new staff members can be perplexing, especially if you have a big company and plenty of knowledge and new skills that a newbie has to acquire to get a thorough understanding of their job role. You can make things easier by introducing the company and its key figures step by step with online courses. This will also free up time for your HR team.
• Client and Partner Training. With digital courses, you can teach your partners and clients about what you do, be it products or services. People like innovation but are often suspicious of things they don’t know or understand. Use digital courses and presentations to explain how your service works and why it’s a good value. That will allow them to feel safe and get them on board more quickly.

So, how exactly do businesses achieve these goals with eLearning? A quality digital course is more than just a sequence of slides. The content you present needs to be engaging, informative, and, most of all, include interactive elements.

eLearning Content Types

At iSpring, we’ve analyzed thousands of client cases and determined that the efficacy of a digital learning course depends on the content. The more relevant, interactive, and engaging your course is, the higher its efficacy. There are lots of eLearning content types to choose from, including:

• Slide-based courses
• Quizzes
• Webinars
• Screencasts
• Talking-head videos
• eBooks
• Simulations
• Podcasts

Each of them has its strengths and is suited to different kinds of learning goals. When choosing the appropriate content type for your eLearning course, it’s important to keep your audience and learning objectives in mind.

How to Launch eLearning in 9 Steps

eLearning implementation will require financing, design, and teamwork. Full preparation can take from a week to a year, depending on the scale of the project. Here, we’ve highlighted 9 steps that will help you implement eLearning or at least allow you to switch to the blended learning format effortlessly:

Step 1. Set training goals

Think about why you want to launch eLearning, and what it will help you achieve. The bigger the goal is, the more complex the implementation strategy will be.

For example, if you want to develop the sales skills of your sales reps, you might settle for product training courses and soft-skills training. However, if you want to raise the overall qualification level across your entire company, you’ll need to prepare an individual eLearning program for each team.

Step 2. Choose eLearning tools

If you have short-term projects or want to implement something simple, like mailings, you won’t need a complex eLearning platform. However, if you want to create a developing learning environment, you need to consider researching eLearning software: an LMS and an authoring tool.

An authoring tool allows you to create eLearning content like video courses, interactions, quizzes, and more. In some cases, the authoring tool is optional because you can buy canned content, for example, ready-made courses on general topics like workplace safety. However, if you’re going to teach anything specific, you’ll need to prepare bespoke content in-house.

Today, there are dozens of authoring tools on the market. Here’s a handy guide to help you pick one. It also lists 14 main criteria you should use to help you choose the best eLearning software for your needs.

LMS stands for Learning Management System. This software application stores all the information about your company’s online training: employees, courses, assignments, statistics, schedules, etc.

Here are the main questions you should ask your LMS vendor.

Step 3. Prepare a plan

Write down a plan in stages and allocate a budget for each one. For example, choose an LMS and create a dedicated team to manage the system (admins, business trainers). Decide whether you will buy the eLearning content or develop it yourself, and choose yours from among diverse learning styles.

Such a strategy will help you determine how long your eLearning program implementation will take and how you can make it faster. For example, look at the stages you’ve chosen and allocate them among different employees to implement simultaneously, if possible.

Step 4. Create learning materials

After setting up, start developing training content (educational material) for your employees. You don’t need anything complex and fancy in the beginning — start simple.

If you don’t know how to begin, check out Design an eLearning Course to learn how to do so in several easy steps.

Step 5. Get your LMS ready

Once your content is ready, upload it to the LMS and organize it: add folders, combine courses into learning paths, etc. Make sure all the courses run and report progress correctly.

Ensure that your learners are also ready: prepare a clear onboarding plan, get your support team ready, and make sure all the materials in your LMS are easily accessible.

Step 6. Do a test run

When the system is ready, invite a few employees for a pilot run. The goal here is to monitor everything and get feedback so you can refine the online training program before the launch.

Encourage your users to provide feedback. The LMS you are launching will be used for training them and their colleagues. So, the more feedback on their learner experience you get, the better you’ll keep your trainees engaged from the very beginning.

Step 7. Advertise the launch with a PR campaign

Your employees need to know about your new training solution. A simple corporate mailing will increase the conversion rate by 10%.

Make your emails engaging by telling your employees what they will gain from using the new system and why they need it. Add more real-life examples, feedback from the initial users, screenshots, and brief instructions to make onboarding comfortable.

Step 8. Begin training

Invite your employees to familiarize themselves with the LMS and assign eLearning courses. This is the beginning of the online training process. After your employees log in, they should see the assigned courses and start viewing them.

For a better learning experience, you can start the training by telling them about the LMS, its use, and its capabilities. Recording a short training video on how to use the LMS will help greatly.

Step 9. Estimate training efficiency

To rate the success of the eLearning program, use built-in statistics and gather employee feedback. Continue collecting feedback and reviewing how the employees use your new LMS. This will help you to understand the pros and cons of your LMS and improve it to maintain a high level of engagement.

FAQ on eLearning

What does eLearning signify?

eLearning is a kind of virtual learning held over the internet or provided in a digital format for self-learning. Basically, any knowledge or new skills shared on the web or PC-based can be referred to as eLearning. However, usually the term is used for academic education, corporate training, continuing professional development, and more.

What is the difference between eLearning and online learning?

Although these terms are often used interchangeably, there is a difference between the two. Online learning is any kind of virtual training provided via the Internet that requires a web connection. eLearning, in turn, can be provided via the Internet, in any other digital format, or even blended with traditional learning offline, resulting in hybrid learning.

What is the main aim of eLearning?

eLearning aims to provide comprehensive information that the trainees need in a convenient and engaging form. By delivering training with multiple features to make the process easy, eLearning aims to make trainees remember more.

For example, eLearning offers interactive quizzes, simulations, and gamification based on real-life use cases. This helps your employees to experiment in a safe-to-fail environment, doing what they would do in real life. The training stays relevant while being exciting.

What is the difference between eLearning and mobile learning?

eLearning refers to digital learning experiences that can be accessed through computers or laptops, offering a wide range of multimedia resources and interactive activities. On the other hand, mobile learning specifically focuses on delivering learning content through mobile devices like smartphones and tablets. mLearning allows learners to access educational materials on the go, thus making learning more flexible and convenient.

Conclusion

To sum up, eLearning, commonly referring to a learning experience delivered electronically, is a transformative approach that encapsulates a variety of methods and brings the power of remote learning to your fingertips, allowing for a flexible and comfortable learning environment. 

We hope this article has provided essential information that will allow you to implement eLearning in your organization.