The 21 Best Video Tutorial Software Programs: Paid and Free

12 minutes

Do you want to show your audience how to use software or demonstrate how a product or concept works? Or will you create how-to videos for your eLearning course? Then, you’ll definitely need some software for making video tutorials.

This is a roundup of 21 tools that can help you create engaging tutorials and improve your training output. We’ve divided them into two groups: paid and free – to enable you to find a tutorial builder with any budget you have.

Paid Video Tutorial Software

We’ve collected instructional video software that you’ll have to pay for if you want to use them regularly. All these programs have free trials, so you can test them and decide which tutorial creator is right for you.

1. iSpring Suite

iSpring Suite video tutorial software

iSpring Suite is a full-featured authoring solution that allows you to create video tutorials by recording your screen with webcam and audio. The tool has all the necessary features to make your tutorials look professional. For example, you can add titles, annotations and images, create visual hints, and apply transition effects. To measure learners’ understanding after watching the tutorials, you can create interactive quizzes. iSpring Suite also allows you to build slide-based courses, dialog simulations, and interactions.

Cost: $770/year for the whole toolkit. Free 30-day trial →

2. Camtasia

Camtasia video tutorial software

Camtasia is an easy-to-use screen recorder with powerful video-editing options. As with iSpring, you can capture any portion of the screen, record and insert a video using your webcam, and support a screencast with audio, images, and text. Camtasia has a full set of animations and video effects, including green-screen. To make a lesson more immersive, you can add your own music or choose a track from Camtasia’s library of royalty-free music. To engage your learners and measure learning in your tutorials, you can add quizzes and interactivity. 

Cost: $249. Free 30-day trial.

3. Snagit

Snagit video tutorial software

Snagit is simple screen and video capture software. You can record the action on the screen and audio (from a microphone or system audio) as an MP4 file and, if desired, turn it into an animated GIF. In Snagit, you can trim your video tutorials or GIFs and share them with your learners in a couple of clicks. The software makes it easy to add your tutorials to email, documentation, training materials, blogs, or social media.

Cost: $49.95. Free 15-day trial.

4. Ashampoo Snap 10

Ashampoo Snap 10 video tutorial software

Ashampoo Snap 10 is another simple tool for creating video tutorials. It lets you capture your screen and add arrows, graphics, automatic numbering, and visualized mouse clicks and keystrokes to create self-explanatory steps, and turn your screencasts into video tutorials. Like with Snagit, you can export your videos as GIF animations and send them to your learners via email, upload them to all common clouds services like DropBox, Microsoft OneDrive, and Google Drive, or save them to Ashampoo Webspace.

Cost: $39.99. Free 10-day trial.

5. ActivePresenter

AcrivePresenter video tutorial software

ActivePresenter includes the full set of tools needed to record screencasts, annotate, edit videos, and create interactive eLearning content in HTML5. You can make polished and high-quality video tutorials and training simulations with different line/fill/text styles and shadow effects. ActivePresenter has a flexible event-action mechanism that allows you to build various learning scenarios based on viewers’ responses.

Cost: There’s a free plan. The paid version starts at $199. 

6. FlashBack

FlashBack video tutorial software

FlashBack allows you to capture your screen, audio, and webcam. It has a feature-packed video editor in which you can make engaging video tutorials by adding text, callouts, sound, images, blur effects, highlights, watermarks, and interactive buttons to your screen recording. You can export your tutorials in multiple formats or upload straight to YouTube or FlashBack Connect.

Cost: $99. Free 30-day trial.

7. Joyoshare Screen Recorder

Joyshare video tutorial software

Joyoshare Screen Recorder serves as a smart screencast and audio recorder. You can choose to record video with or without system audio or microphone sound. The tool also lets you take screenshots during the recording process whenever you like.

Cost: $39.95. Free trial.

8. Filmora Scrn

Filmora Scrn video tutorial software

Filmora Scrn is an online lecture software program that provides a stable and smooth screen recording experience and allows you to quickly and easily edit your tutorials. You can record from your computer and webcam simultaneously and create picture-in-picture videos. To enhance the learning experience for your viewers, you can complement your screencasts with images, videos, music, and other media files, annotations, and drawn circles and arrows. The software enables you to export your tutorials to multiple formats, including MP4, MOV, and GIF.

Cost: $19.99 for 1 year or $29.99 for the lifetime license. Free trial.

9. ScreenFlow

ScreenFlow video tutorial software

ScreenFlow is advanced screen recording software. It comes with powerful editing options like adding transitions, video animations, text animations, freehand annotations, multi-channel audio, and more. You can even animate graphics, titles, and logos. ScreenFlow has a built-in stock media library with access to over 500,000 unique media clips that you can use for your tutorials. To make a series of tutorials quickly and easily, you can create a customized template and just populate it with a neсessary screencast when needed. 

Cost: $129

10. DemoBuilder

DemoBuilder video tutorial software

With DemoBuilder, you can create professional and fully interactive tutorials with a whole range of tools and animations. It allows you to edit and fine-tune your videos with balloons and notes, cursor records, click zones and buttons, and 3D effects. To make your tutorials even more engaging, you can add animated characters who will talk with your voice and use various actions and realistic movements, from walking and talking to intricate eye and head movement. 

Cost: $298. Free 15-day trial.

11. Hippo Video

Hippo video tutorial software

Hippo Video enables you to create tutorials by using your screen capture, webcam, and audio in HD quality. While recording, you can annotate, highlight mouse-clicks, erase, and more. What is special about Hippo Video is that it has a robust reporting engine. For example, you can track how many people have watched and shared your video, see the locations you got video visits from, and get information about viewers’ likes and dislikes. 

Cost: There’s a free plan. The paid version starts at $15/month.

12. Panopto 

Panopto video tutorial software

Panopto is an online video platform with built-in multi-camera video recording software. It allows you to capture video from your screen(s) and simultaneously record an unlimited number of video feeds with the help of a webcam, a camcorder, and more. Panopto’s video editor makes it easy to trim unwanted sections, switch between different video feeds, and even embed quizzes, polls, and surveys. With Panopto, you can live stream your video tutorials and instantly share the recordings when the broadcast ends.

Cost: Upon request. Free trial.

13. Animoto

Animoto video tutorial software

Animoto is an easy tutorial video maker that allows you to create step-by-step tutorials in a matter of minutes, with no editing experience. To make a video, you simply need to choose a storyboard template, upload your photos and video clips, or select from the Getty Images stock library, and customize the template by changing the colors, adding text and music.

Cost: From $5/month (annual billing). Free 14-day trial. 

14. Moovly

Moovly video tutorial software

Moovly is another video tutorial maker that offers the ability to create videos with customizable templates. You can make video lessons simply by dragging and dropping your images, video clips, and music into pre-built templates. The tool allows you to quickly personalize everything: colors, footage, background, sounds, and more. 

Cost: From $24.92/month (annual billing). Free trial.

Free Video Tutorial Software

You’ve now been introduced to the best paid tutorial video builders. But what if you’re not quite ready to pay and need to create a training program? Here are some free tutorial software that can prove helpful.

15. Open Broadcaster

Open Broadcaster video tutorial software

OBS Studio is an open-source solution designed specifically for video recording and live streaming. It’s more focused on recording gameplay, but it can also be used as tutorial creation software. The studio records in HD in full-screen at 60 frames per second. It includes real time video/audio capturing and mixing. Open Broadcaster provides robust editing options including different kinds of video and audio filters and custom transitions, but, overall, it has quite a steep learning curve and requires some time for training. 

16. Free Cam

Free Cam

Free Cam is a simple tool that lets you create training videos for free, edit and publish them to YouTube, or save them as a 720p quality WMV video that you can share via any channel you wish. With Free Cam, you can record full screen or a selected area, record your voice and system sounds. The software also offers you an option to emphasize important details in your video tutorial by highlighting your mouse cursor and adding mouse click sounds. It’s free, but there’s also a paid PRO version with many more features.

17. Ezvid Wikimaker

Ezvid Wikimaker video tutorial software

Ezvid Wikimaker is the world’s first video creator powered by voice synthesis. It was initially designed for researchers and journalists to turn text into video wikis, with a minimum of hassle, but you can also use Ezvid Wikimaker as a video tutorial app. It lets you create screen recordings and support them with text that is automatically transformed into narration. You can also enhance your tutorials with images and video clips.

18. CamStudio


CamStudio is a free software for making video lectures. It doesn’t have a lot of features, but it’s still a pretty handy tool for creating tutorial videos. CamStudio lets you record your screen and audio. You can add annotations and change the form of the cursor. As for the video itself, CamStudio offers options like time-lapse footage, frame rates, compression, and quality control. You can export your video in two formats: AVI and SWF.

19. Webinaria


Webinaria is a free open-source screen recording software. It provides all of the basic options you need to create a good tutorial video. With this tool, you can record a video of your screen – either a full screen or only a window – and you can also record audio and include texts. A major advantage of this software compared to other free software is that it lets you use your webcam and offers a built-in video editor.

20. Screen-O-Matic


Screen-O-Matic is an easy-to-use screencast tool. Unlike the rest of the programs presented here, it’s not absolutely free. Still, the free plan offers enough options to create video tutorials. With Screen-O-Matic, you can record both your screen and webcam at the same time, publish your videos directly to Google Drive and YouTube, record audio narration, add captions, and stock music. The cons of the free version are the time limit of videos (15 min max) and the fact that it does not include a video editor.

21. Icecream Screen Recorder

Icecream Screen Recorder

Icecream Screen Recorder is a free screen recording software that lets you record screen and audio. It also offers webcam recording, which is useful for webinars. You can add text, arrows, and shapes to your videos. There are also some nice features like simple customization (you can add your logo) and mouse click animation. The interface is quite intuitive.

Best Software for Video Tutorials

All of the solutions covered in this article are suitable for creating video tutorials. Still, there’s always the best. Of course, this best depends on what you need. Here is our pick of the most effective paid and free tools.

Best Paid Tutorial Software

iSpring Suite is our favorite. It would be strange if it wasn’t, as we create it ourselves. We truly believe it’s great to both record video tutorials with all possible options and then create an entire course with quizzes, surveys, and dialogue stimulations within the same program.

In order to not appear too partial about the choice, we’d like to add one more program that we consider extremely effective, and that is Camtasia. We find Camtasia attractive due to its wide range of features, quiz function, video effects, and animation. Its great advantage is that you can make your tutorial interactive, and this can really boost learner engagement.

Best Free Tutorial Software

The best free video tutorial software, in our opinion, is Webinaria. It offers almost as many features as paid programs. You can create a full webinar with both screen and webcam recording, audio, and annotations. Compared to the paid programs, it lacks contemporary design, advanced options, and video quality, but if we were to use free software, we would choose this one.

We hope this article helped you find the best video tutorial software for your needs. Have you used any of this software to create video tutorials before? We’d love to hear your comments below.

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8 comments on “The 21 Best Video Tutorial Software Programs: Paid and Free

  • ApowerRec is another product to consider. They have an educational discount as well. Way better than Ashampoo Snap 10. they have a count down from three and has a sound it makes before recording, which helped me align the video and audio recording at the same time.

  • Among your list, I’ve used or say tried Snagit, filmora scrn, flash back and OBS. Plus some other tools like RecMaster and Movavi, I have to say no one is absolutely superior to its competitors, and either has its own pros and cons, maybe the best way is to leverage several tools together for hassle-free video production.

  • Hi Kistent! Of course, all video making tools have much in common, though each of them still has its strengths and weaknesses. A good way to find the one that is best suited for you is to try different software solutions or, as you say, even use several tools together.

  • Wow, thank you for this amazing post! I am really searching for this since I need to create a simple video tutorial. I tried Snagit and Camtasia which is quite good. However, I find something called Acethinker Screen Grabber Premium. It is also available for mac computers and had no problem using it so far. As a bonus, you may add this to your next review if you want.

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