iSpring Book Club: The Secret Sauce of Successful Courses
Marina Arshavskiy
Instructional designer, eLearning consultant, and author
Everyone has a recipe for a great course. But which ingredients actually make learning work?
We're launching iSpring Book Club — a new format within iSpring Learning Exchange where we go beyond the pages and meet the authors behind the ideas shaping Instructional Design.
Our first guest is Marina Arshavskiy, award-winning Instructional Designer, eLearning expert, and author of Instructional Design for eLearning: The Essential Guide to Creating Successful Online Courses.
Her book is a practical guide to creating effective online learning experiences, packed with real-world examples, case studies, templates, and actionable strategies.
During this interactive session we will discuss:
- What separates an engaging course from one that actually delivers results?
- Which Instructional Design principles should never be overlooked?
- How can emerging technologies change the way we design learning?
- What practical techniques can you apply to your next eLearning project?
iSpring BookClub is a LIVE conversation with the author. Bring your questions, share your course creation challenges, and exchange ideas with fellow Instructional Designers.
Special perks for attendees:
- A webinar recording
About the presenter
Marina Arshavskiy
Instructional designer, eLearning consultant, and author
Marina Arshavskiy is an iSpring AI Days 2025 speaker and an award-winning instructional designer, eLearning expert, and author of several books, including Instructional Design for eLearning and eLearning on a Shoestring. With over 15 years of experience designing learning solutions for universities, corporations, and nonprofit organizations, Marina brings a practical, results-oriented perspective to instructional design. Her work focuses on helping L&D professionals create engaging, effective learning experiences, even with limited resources and budgets. Marina is currently pursuing a Doctor of Education (EdD) in Learning Design and Technology at Johns Hopkins University, where she is expanding her expertise in the application of artificial intelligence to online learning.
During this interactive session we will discuss:
- What separates an engaging course from one that actually delivers results?
- Which Instructional Design principles should never be overlooked?
- How can emerging technologies change the way we design learning?
- What practical techniques can you apply to your next eLearning project?
iSpring BookClub is a LIVE conversation with the author. Bring your questions, share your course creation challenges, and exchange ideas with fellow Instructional Designers.
Special perks for attendees:
- A webinar recording
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