Seven steps to building a successful freelance elearning business
Marina Arshavskiy
Instructional designer, eLearning consultant, and author
Most instructional designers know how to create amazing courses but when it comes to the business side of things they get lost. Yet, everyone wants to have flexibility, lots of happy clients, and generate passive income.
- Setting your mind to success
- Finding your niche
- Creating a strong brand
- Setting up your business
- Finding clients
- Pricing your projects, and
- Marketing yourself.
About the presenter
Marina Arshavskiy
Instructional designer, eLearning consultant, and author
Marina Arshavskiy is an iSpring AI Days 2025 speaker and an award-winning instructional designer, eLearning expert, and author of several books, including Instructional Design for eLearning and eLearning on a Shoestring. With over 15 years of experience designing learning solutions for universities, corporations, and nonprofit organizations, Marina brings a practical, results-oriented perspective to instructional design. Her work focuses on helping L&D professionals create engaging, effective learning experiences, even with limited resources and budgets. Marina is currently pursuing a Doctor of Education (EdD) in Learning Design and Technology at Johns Hopkins University, where she is expanding her expertise in the application of artificial intelligence to online learning.
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