An Intro to Successful User Experience Design

At this webinar the guest expert, Scott McCormick, presents an approach that prioritizes the Audience, the Context, and the Technology to increase the potential for powerful UX in a very interactive form.

Scott will cover what it means to know and understand:

• The Audience — the importance of audience empathy and ways to learn about end user needs, priorities, and expectations. A successful case study is also shared.
• The Context — the priority of understanding the environment of the user – the Hand (physical environment), the Head (cognitive interaction), and the Heart (culture)
• The Technology — a complete knowledge of the technology requirements and development/delivery platforms, security, and device considerations + new needs such as augmented reality, virtual reality, wearables, etc.