At this webinar the guest expert, Scott McCormick, presents an approach that prioritizes the Audience, the Context, and the Technology to increase the potential for powerful UX in a very interactive form.

Scott will cover what it means to know and understand:

• The Audience — the importance of audience empathy and ways to learn about end user needs, priorities, and expectations. A successful case study is also shared.
• The Context — the priority of understanding the environment of the user – the Hand (physical environment), the Head (cognitive interaction), and the Heart (culture)
• The Technology — a complete knowledge of the technology requirements and development/delivery platforms, security, and device considerations + new needs such as augmented reality, virtual reality, wearables, etc.