Behaviour First: Designing for Real Performance Change

We talk a lot about learning impact. Yet in real projects, many instructional designers still start with content rather than with behaviour change. The result is often polished, well-structured courses that do little to address real performance gaps.

Amanda Nguyen, Senior ID Leader with 12+ years of experience, will explore what changes when you reverse the starting point: begin with the behaviour the business actually needs and design backward from there.

You'll explore:

Why starting with content (instead of behaviour) remains the most common design mistake, and what it costs projects
How to define observable behaviour change before opening any authoring tool, including the key questions to ask SMEs and stakeholders early on
A behaviour-led approach in practice, with examples that show how structure, activities, and assessment shift
How to use iSpring Suite AI beyond traditional modules, including scenario-based video experiences and interactive infographics

Special perks for attendees:

A certificate of attendance from iSpring
The webinar recording

About the presenter

Amanda is a Learning Experience Design Consultant, visual communication geek, creative alien and founder of Learning Jam Club. With over a decade of experience across corporate, government, not for profit and global tech companies, she specialises in helping L&D teams design learning that feels modern, clear, and human. Amanda is known for her ability to break down creative concepts into practical, brain-friendly methods that L&D professionals can use immediately, empowering them to design with greater clarity, confidence, and impact.

Amanda Nguyen

Learning Experience Design Consultant

You'll explore:

Why starting with content (instead of behaviour) remains the most common design mistake, and what it costs projects
How to define observable behaviour change before opening any authoring tool, including the key questions to ask SMEs and stakeholders early on
A behaviour-led approach in practice, with examples that show how structure, activities, and assessment shift
How to use iSpring Suite AI beyond traditional modules, including scenario-based video experiences and interactive infographics