The ROI Shift: Proving the Value 
of Corporate Learning in 2025

White Paper
The ROI Shift:
Proving the Value of Corporate Learning in 2025
their efforts to business KPIs.
of L&D teams struggle with connecting
~70%
iSpring identified the root causes of the problem and found the solution. We’re ready to share it with your L&D team.

What’s inside?

Our goal with this white paper is to provide both a realistic snapshot of the L&D ROI issue in 2025 and the practical ways to overcome it.

Core challenges in L&D perception

A comprehensive list of issues that professional L&D teams around the world face in 2025, and how it affects their day-to-day work.

How ROI is communicated to stakeholders today

Geo-specific differences and success rate segmentation: which of the 3 major types of L&D teams are more valued than others, and why.

Bridging L&D and business outcomes

The 4 steps (and 10 actions) to connect course design and learning programs to the most valued business KPIs.

Best practices of L&D impact assessment

L&D leaders’ insights, advice from survey participants, and a checklist to align it all with your company’s expectations.

Practical steps to implement ROI-centric L&D

A final, 5-step roadmap for teams that want to turn our research findings into strategic actions and resolve the L&D ROI issue.

The research scale your team can act on

The iSpring Research Team worked on this white paper for 3 months to gather, structure, and analyze the data. Our findings apply to the full scale of the L&D industry.
NA and EU markets
Insights that are relevant for both the North American and European business landscapes, with key differences highlighted.
Including L&D professionals, trainers, eLearning developers, instructional designers, VPs, and other senior roles.
150+ participants
17+ industries
Microbusinesses, SMEs, and large enterprises in 17 sectors, including finance, consulting, manufacturing, healthcare, and IT.

Insights from world-class L&D experts

This white paper was created with the participation of L&D industry leaders. The roadmaps and guides provided here have been approved by those who have already and continue to prove their professional value.

Bob Moeller

Vice President of Recruiting, L&D, and Quality Assurance
Host of the Block Unlocked L&D Podcast

Heidi Kirby

Cara North

Learning Experience Designer and Educator

Ben Mayhew

Alinnette Casiano

Leader in Amazon Web Services’ Worldwide Field Enablement
Expert Instructional Designer and Growth Marketing Director

Holly Owens

Senior L&D Strategist, Rhino Tool House

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