{"id":21197,"date":"2026-01-29T12:55:39","date_gmt":"2026-01-29T08:55:39","guid":{"rendered":"https:\/\/www.ispringsolutions.com\/blog\/?p=21197"},"modified":"2026-03-10T16:48:00","modified_gmt":"2026-03-10T12:48:00","slug":"how-to-write-a-course-description-that-converts-13-tips-and-best-practices","status":"publish","type":"post","link":"https:\/\/www.ispringsolutions.com\/blog\/how-to-write-course-description","title":{"rendered":"How to Write a Course Description [+Examples]"},"content":{"rendered":"

Whether you\u2019re creating an online courses<\/a> for a corporate library or to sell online, it\u2019s critical to provide an accurate outline and course description. It\u2019s all too easy to fall into the trap of writing dry course descriptions that \u2018tick all the boxes.\u2019 But if you want to captivate, create excitement and curiosity, and ultimately make prospective students want to take or purchase your courses, you\u2019ll need to write a course description<\/strong> that leaves your prospects eager to sign up.<\/p>\n

TL;DR<\/h2>\n

The article explains how to write an effective course description that clearly outlines key course information to attract and inform learners. It defines a course description as a comprehensive overview of what the course covers and why it matters, and emphasizes that strong descriptions can boost enrollment by answering essential questions about the course\u2019s purpose, content, activities, and outcomes. The guide provides practical tips, such as writing an engaging tagline, specifying goals and learning objectives, describing the course format and level, outlining the workload and curriculum, noting assessment methods, and including instructor and enrollment details, with an emphasis on clarity and usefulness for potential students.<\/span><\/p>\n

What Is a Course Description?\u00a0<\/span><\/p>\n

A course description can be defined succinctly as \u2018all the relevant details of your course.\u2019<\/strong><\/p>\n

This is a simplistic course description and rather open-ended, but there is a reason for that. There are many types of online courses that target a variety of levels of competence and types of customers\/employees.<\/p>\n

For example, a general interest course on \u2018how to knit a jumper\u2019 will probably not have the same course description format, tone, and writing style as an online degree program from a recognized institution of higher education, but they will have similar types of information.<\/p>\n

So, it will be helpful to break down the course description into specific areas of content \u2013 some of these would be considered \u2018mandatory,\u2019 while others can be included or left out as needed.<\/p>\n

For example, if you\u2019re going to place your course on a learning platform like iSpring LMS<\/a> to sell it online, you might want to add a course topic, course format, an author\u2019s bio, and some other information to enhance your course description.<\/p>\n

\"iSpring<\/p>\n
\n

iSpring LMS is an excellent choice for entrepreneurs and training businesses that need to quickly get their courses online and sell them to their audience easily.<\/p>\n<\/div>\n<\/div>\n

We\u2019ll dig further into how to format your course description and what to include later in the article.<\/p>\n

Why Do You Need to Write a Good Course Description?<\/h2>\n

A great course description can be the decisive factor of whether a student signs up, or clicks away from your online course and never returns. A well-written course description is one of the most important aspects of any e-commerce offering.<\/p>\n

Research has shown that people will simply not buy products online unless they know exactly what they are getting. One e-commerce study<\/a> found that 20% of purchase failures are potentially a result of missing or unclear product information.<\/p>\n

Imagine shopping online for an item of clothing and being unable to find the exact sizing measurements and the material it is made of \u2013 would you buy that item? It\u2019s exactly the same for online courses, but sadly this is often overlooked and we are left with lackluster and unclear course descriptions that leave so many of the learners\u2019 questions unanswered.<\/p>\n

\"Issues<\/div>\n

Here are some examples of poor course description sentences.<\/p>\n

\"Examples<\/div>\n

If your course offering will be publicized through an online course management platform with a catalog or brochure, a course description will be required and it should be well written.<\/p>\n

Tips on Writing a Compelling Course Description<\/h2>\n

Let\u2019s look at some tips that will help you write a good course description.<\/p>\n

Your course description should be:<\/p>\n