{"id":20697,"date":"2020-12-14T11:43:14","date_gmt":"2020-12-14T07:43:14","guid":{"rendered":"https:\/\/www.ispringsolutions.com\/blog\/?p=20697"},"modified":"2026-07-21T16:30:20","modified_gmt":"2026-07-21T12:30:20","slug":"corporate-elearning-101-what-you-didnt-know-you-need-to-know","status":"publish","type":"post","link":"https:\/\/www.ispringsolutions.com\/blog\/corporate-elearning","title":{"rendered":"Corporate eLearning 101: What You Didn\u2019t Know You Need to Know"},"content":{"rendered":"<p>The trend nowadays is from office to online, in case you hadn\u2019t noticed. But more worrisome than empty office spaces are empty training calendars. Happily, these are readily filled with eLearning \u2013 anywhere and anytime. In this article, we\u2019ll be looking at the whys and wherefores of corporate eLearning: why it is so important to be up to speed with today\u2019s online opportunity and where you can implement this cutting-edge technology. Hint: just about \u201ceverywherefore.\u201d<\/p>\n<h2 id=\"Why-eLearning-Is-the-Future-of-Corporate-Training\">Why eLearning Is the Future of Corporate Training<\/h2>\n<p><a href=\"\/blog\/corporate-training\" target=\"_blank\" rel=\"noopener\">Corporate training<\/a> needs to be up to speed with eLearning. Why? Well, put yourself \u201cin the trainer\u2019s seat\u201d: the company you train has over 1,000 employees of different ages, at different capacity levels, who work in departments that have nothing to do with each other, filled with individuals with wildly varying cultural contexts, who speak different languages \u2013 and need to be trained appropriately.<\/p>\n<p>That may seem like quite a handful, but eLearning handles all this very nicely. What is more, once a course has been created, it only needs to be tweaked occasionally to update it with new data or regulations.<\/p>\n<p>Corporate eLearning can be received on any device: desktop, laptop, tablet, and smartphone. Lastly, as most employees are working remotely nowadays, they will probably be taking these courses or attending class at their newly carved out \u201chome office.\u201d And it looks like things will, to a large degree, stay that way. So, we\u2019re not talking about a room full of employees sitting in a room full of computer screens, but more like a world full of employees, each one focusing on their desktop, laptop, tablet, or smartphone \u2013 at home or even at a caf\u00e9. It\u2019s called mobile learning.<\/p>\n<p>Besides being more cost effective, as eLearning courses can be taken at the press of a button, they can also be taken without pressure \u2013 the learner can study when and where they want and review as desired to cement their understanding of the material. And even if a group of employees need to study the same material, slower learners can go over the contents at their own pace and review if\/when needed without fear of being left behind (or bullied), which is not possible with classroom-based learning.<\/p>\n<p><strong>Show me da numbahs. Stat!<\/strong><\/p>\n<p>To drive the point home that corporations need to be in the eKnow about eKnowledge, now more than ever, here are some digits to chew on:<\/p>\n<ul>\n<li>eLearning courses can be completed <a href=\"https:\/\/papersowl.com\/blog\/future-of-online-learning\" target=\"_blank\" rel=\"nofollow noopener\">60% faster<\/a> than in-person courses<\/li>\n<li>eLearning students retain <a href=\"https:\/\/elearningindustry.com\/top-elearning-statistics-2019\" target=\"_blank\" rel=\"nofollow noopener\">five times<\/a> more knowledge<\/li>\n<li>The mobile eLearning market is projected to be worth <a href=\"https:\/\/financesonline.com\/25-essential-learning-management-system-e-learning-statistics-analysis-of-trends-data-and-market-share\/\" target=\"_blank\" rel=\"nofollow noopener\">$38 million<\/a> by the end of 2020<\/li>\n<li>The eLearning market has surpassed <a href=\"https:\/\/www.prnewswire.com\/news-releases\/e-learning-market-revenue-to-cross-usd-375-bn-by-2026-global-market-insights-inc-301057190.html\" target=\"_blank\" rel=\"nofollow noopener\">$200 billion<\/a> and is expected to exceed $375 billion by 2026<\/li>\n<\/ul>\n<p>These stats should not be surprising, given that <a href=\"https:\/\/e-student.org\/e-learning-statistics\/\" target=\"_blank\" rel=\"nofollow noopener\">90% of corporations<\/a> now use corporate eLearning compared to just 4% in 1995. Do you remember what corporate training was like back before Y2K? Yeah. Don\u2019t go there. But if that\u2019s where you are, don\u2019t stay there.<\/p>\n<h2 id=\"What-Solutions-Are-Provided-with-eLearning?\">What Solutions Are Provided with eLearning?<\/h2>\n<p>Now, for the uninitiated, or as yet unconvinced, it\u2019s sensible to ask what eLearning can be used for. So let\u2019s do a rundown of some of its utilities:<\/p>\n<h3>Onboarding and orientation<\/h3>\n<p>Gone are the days when someone from HR sits down with a new employee or employees to welcome them to the company and brief them on company policies and their specific role in the organization \u2013 preferably with free-flowing coffee. This can now be accomplished elegantly with eLearning. And it doesn\u2019t have to be limited to documents with page after page of standardized information; images, audio, and video can be incorporated into an onboarding\/orientation presentation that can be tailored according to the new employees\u2019 department and tasks. Also, a quiz can be included at the end of the course or presentation to ensure that the new arrival has sufficiently retained the information.<\/p>\n<p>Here\u2019s an example of the microlearning course designed to help new hires get up to speed quickly. It was created with <a href=\"\/ispring-suite\" target=\"_blank\" rel=\"noopener\">iSpring Suite<\/a>, an authoring toolkit that allows you to build eLearning content fast even if you have no instructional design skills.<\/p>\n<div class=\"iframe_preview_wrapper narrow js-demo-iframe\">\n<div class=\"iframe_preview\"><a class=\"js-zoom-iframe active\" href=\"https:\/\/democourses.ispring.com\/page\/preview\/brsumloeatg5eout8mc0\" data-height=\"600\" data-width=\"800\"><img loading=\"lazy\" decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/editor\/2020\/12\/ispring-blog-image-1607931477.png\" alt=\"\" width=\"700\" height=\"376\" \/><\/a><\/div>\n<\/div>\n<h3>Compliance training<\/h3>\n<p>Compliance training is for most L&amp;D and HR staff what \u201cdeath and taxes\u201d are for most: inevitable and less than inspiring. And we all know that it can\u2019t be ignored, as the consequences for the organization can be dire. Worst of all, government regulations, legislation, and even corporate policy are constantly changing. But what if you could make this specter take care of itself?<\/p>\n<p>eLearning is at your side. Regardless of the content required to keep both new hires and veteran staff up to date on changes that take place both inside and outside of the corporation \u2013 whether it is more suitable to provide employees with texts, images, or videos \u2013 eLearning fits the bill. Once the basic information has been organized into a course, it only needs to be updated periodically and sent, or resent, out to those who need to be updated.<\/p>\n<p>You can include a quiz at the end of the corporate eLearning compliance training course and emit a certificate of completion for those who pass, or allow the learner to take it again in order to make sure they are \u201cup to snuff.\u201d These certifications are essential for government compliance, so having them at your fingertips, instead of giving paper exams, grading them, storing them and, having to assemble them for submission to government entities when needed, makes your job that much more effortless.<\/p>\n<p>Here is an example of an interactive course on fire safety that was created with iSpring Suite.<\/p>\n<div class=\"iframe_preview_wrapper narrow js-demo-iframe\">\n<div class=\"iframe_preview\"><a class=\"js-zoom-iframe active\" href=\"https:\/\/ispri.ng\/8gB2k\" data-height=\"600\" data-width=\"800\"><img loading=\"lazy\" decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/editor\/2020\/12\/ispring-blog-image-1607931520.png\" alt=\"\" width=\"700\" height=\"394\" \/><\/a><\/div>\n<\/div>\n<h3>Customer service training<\/h3>\n<p>You\u2019ve certainly heard the adage that \u201cthe customer is always right.\u201d But whether you hold to that entirely or not, the fact is that the customer does need to be escorted to a happy ending, to the degree that this is possible. For B2C companies, then, customer service and the training of <a href=\"\/blog\/soft-skills-training\">soft skills training<\/a> is essential. Why? No customers, no company. Thankfully, eLearning can handle this nicely, and in a safe-to-fail modality. As training and practice is the name of the game <a href=\"\/blog\/customer-service-training\" target=\"_blank\" rel=\"noopener\">in customer service training<\/a>, instead of a senior staff person taking time from their tasks to repeatedly go over every aspect of the organization\u2019s protocol and test the learner with possible customer service scenarios, an exhaustive range of possible situations can be mocked up with examples of in-person situations or customer support call dynamics.<\/p>\n<div class=\"product-inside-article product-inside-article_suite\">\n<div class=\"product-inside-article__text-wrapper product-inside-article__text-wrapper_suite\">\n<div class=\"product-inside-article__header product-inside-article__header_suite\"><a class=\"product-inside-article__header-link product-inside-article__header-link_suite\" href=\"\/ispring-suite?ref=blog-insert\" target=\"_blank\" rel=\"noopener\">iSpring Suite<\/a><\/div>\n<div class=\"product-inside-article__text product-inside-article__text_suite\">Fully-stocked eLearning authoring toolkit for PowerPoint. No training required to start!<\/div>\n<div class=\"product-inside-article__button-wrapper\"><a class=\"product-inside-article__button product-inside-article__button_article b-button__suite-button\" href=\"\/ispring-suite\/trial?ref=blog-insert\" target=\"_blank\" rel=\"noopener\">Download for Free<\/a> <a class=\"product-inside-article__link b-link_learn-more_white\" href=\"\/ispring-suite?ref=blog-insert#pricing\" target=\"_blank\" rel=\"noopener\"><span class=\"b-link_learn-more_white__text\">Learn more<\/span><span class=\"b-link_learn-more_white__arrow\"> \u2192<\/span><\/a><\/div>\n<\/div>\n<a class=\"product-inside-article__image-wrapper product-inside-article__image-wrapper_article product-inside-article__image-wrapper_suite\" href=\"\/ispring-suite?ref=blog-insert\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"product-inside-article__image product-inside-article__image_article\" src=\"\/blog\/wp-content\/themes\/ispring-blog-flat-bootstrap\/images\/product-inside-article\/ispring-suite.png.webp\" alt=\"\" width=\"166\" height=\"284\" \/><\/a>\n<\/div>\n<p>This is an example of a dialogue simulation for training bank managers, created with iSpring Suite:<\/p>\n<div class=\"iframe_preview_wrapper narrow js-demo-iframe\">\n<div class=\"iframe_preview\"><a class=\"js-zoom-iframe active\" href=\"https:\/\/ispringteam.ispringcloud.com\/acc\/rTpctD80MTQ\/view\/414-gDshg-yyRUh-Q4VTN\/embedded?from=embed&amp;fit=1\" data-height=\"600\" data-width=\"800\"><img loading=\"lazy\" decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/editor\/2020\/12\/ispring-blog-image-1607931560.png\" alt=\"\" width=\"700\" height=\"516\" \/><\/a><\/div>\n<\/div>\n<h3>Sales training<\/h3>\n<p>In some ways, sales are similar to customer service, in that one wants to achieve a desired outcome \u2013 in this case, a sale made to a satisfied client.<\/p>\n<p>Those who have not mastered sales or are new to a product or a product category need comprehensive sales and <a href=\"\/blog\/5-ways-to-launch-product-knowledge-training\">product training<\/a>. As it can be time-consuming for a senior salesperson to take the time to \u201cshow them the ropes\u201d and might not even be located in the same city or country, <a href=\"\/blog\/how-to-create-training-module\" target=\"_blank\" rel=\"noopener\">training modules<\/a> can be extremely effective.<\/p>\n<p>The virtual \u201csafe-to-fail\u201d dynamic can be expeditious in this regard, as the learner can make mistakes in an eLearning course in order to ensure that they will more likely make sales (and not \u2018fails\u2019) in a real-life situation.<\/p>\n<p>If not fully prepared, the salesperson can be taken off guard by a potential buyer\u2019s questions or challenges. Practicing in the field can spell disaster in terms of wasted travel, time, expenses, and corporate revenue.<\/p>\n<p><a href=\"\/use-cases\/branching-scenario-software\" target=\"_blank\" rel=\"noopener\">Branching scenarios<\/a> are excellent for this safe-to-fail training ground, as the trajectory of the interaction changes based on the decisions that the salesperson makes in their exchange with the customer.<\/p>\n<p>To give you an idea of how this works, here is a dialogue simulation for training car sales managers:<\/p>\n<div class=\"iframe_preview_wrapper narrow js-demo-iframe\">\n<div class=\"iframe_preview\"><a class=\"js-zoom-iframe active\" href=\"https:\/\/cdn4.ispringsolutions.com\/demos\/ispring-suite\/car_dialogue\/index.html\" data-height=\"600\" data-width=\"800\"><img loading=\"lazy\" decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/editor\/2020\/12\/ispring-blog-image-1607931601.png\" alt=\"\" width=\"700\" height=\"439\" \/><\/a><\/div>\n<\/div>\n<p>Now, even a veteran salesperson needs to be fully briefed on the benefits of the product being offered, as new models and upgrades are regular occurrences. Unfortunately, this type of employee is usually in the field \u2013 and possibly in another country \u2013 and can\u2019t always be returning to corporate headquarters for briefing sessions.<\/p>\n<p>For this type of staff person, <a href=\"\/blog\/what-is-microlearning\" target=\"_blank\" rel=\"noopener\">microlearning<\/a>, or short learning modules that provide \u201cjust in time\u201d (JIT) information will keep these salespersons productive while on the go. Here is an example of a microlearning module on a product, also created with iSpring Suite:<\/p>\n<div class=\"iframe_preview_wrapper narrow js-demo-iframe\">\n<div class=\"iframe_preview\"><a class=\"js-zoom-iframe active\" href=\"https:\/\/cdn4.ispringsolutions.com\/demos\/ispring-suite\/wet-and-dry-vacuum-cleaner-training\/index.html\" data-height=\"600\" data-width=\"800\"><img loading=\"lazy\" decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/editor\/2020\/12\/ispring-blog-image-1607931633.png\" alt=\"\" width=\"700\" height=\"452\" \/><\/a><\/div>\n<\/div>\n<h3>Refresher training<\/h3>\n<p>The longer any employee is with a company, the more definitely they will need <a href=\"\/blog\/refresher-training\">refresher training<\/a> on any number of topics. This can be either because one can tend to deviate from company norms over time or because new concepts or regulations are being implemented regarding otherwise standard practices.<\/p>\n<p>An agile <a href=\"\/blog\/what-is-lms\" target=\"_blank\" rel=\"noopener\">Learning Management System (LMS)<\/a> has your back here, because you can schedule refresher trainings at set time intervals on those corporate topics that will undergo regular updates, as well as government regulations and legislation that changes from time to time.<\/p>\n<h2 id=\"How-to-Launch-eLearning-in-Your-Company\">How to Launch eLearning in Your Company<\/h2>\n<p>Assuming that we\u2019ve now impressed upon you the importance of implementing corporate eLearning \u201cin the now,\u201d let\u2019s look at the steps you need to take to be \u201cin the know.\u201d<\/p>\n<h3>Step 1. Define your objective<\/h3>\n<p>Do you want to implement eLearning in your organization because everyone else is already there? Well, yes and no. You certainly don\u2019t want to be left behind, but it\u2019s also important to define the \u201cwhy.\u201d We\u2019ve mentioned onboarding\/orientation, compliance, customer service, sales, and refresher training. Do any of these needs exist in your company? Exactly.<\/p>\n<h3>Step 2. Choose your tools<\/h3>\n<p>After defining what you want to accomplish, <a href=\"\/blog\/corporate-lms-can-drive-business-success\" target=\"_blank\" rel=\"noopener\">pick the corporate training software<\/a> that will get those jobs done. If you\u2019re in a smaller company, you want a solution that is user-friendly and downright intuitive (i.e., little or no learning curve). And even if you are in a larger corporation, you don\u2019t want to be dependent on the IT staff for everything you want to create and use.<\/p>\n<p>First, you\u2019ll need a course authoring toolkit and, second, you\u2019ll need to decide on an online space where you can host contents, and a fairly effortless way to distribute to your learners and keep track of the eLearning process and results. This second requisite is handled nicely with a Learning Management System (LMS) we\u2019ve mentioned above.<\/p>\n<p><a href=\"\/ispring-learn\" target=\"_blank\" rel=\"noopener\">iSpring LMS<\/a> is a serious contender for organizations of any size. It allows you to upload the courses you build, invite learners to take them, keep track of their progress, make it fun with gamification, and measure to what degree they have retained the information through comprehensive reports on the results of the quizzes that can be added to your courses \u2013 and either generate a certificate of completion or reassign the course if they didn\u2019t sufficiently master the content. Keep in mind that with eLearning all this can be accomplished with employees who are anywhere in the world and from anywhere you happen to be on the planet.<\/p>\n<h3>Step 3. Budget and then act<\/h3>\n<p>Do you have an <a href=\"\/blog\/how-to-become-an-instructional-designer\" target=\"_blank\" rel=\"noopener\">instructional designer<\/a> on staff? Will you need one? If you want to produce eLearning content in house, you\u2019ll need to take into account the cost of staff time needed to learn and use the new software. What kind of learning curve does it present? Is it easy to use or not so user friendly?<\/p>\n<p>Different software solutions can have very different pricing plans. You need to be cautious to avoid apparently saving costs at the front end, only to discover that all of the tools that you\u2019ll actually need are expensive add-ons \u2013 something that happens with learning management systems (LMSs) all too often.<\/p>\n<p>And what about your equipment? Will you need new hardware to be able to use this new software?<\/p>\n<h3>Step 4. Prepare the content<\/h3>\n<p>Preparation of course content can take weeks or even months. On the other hand, if you plan to automate the material of an existing course, it is a matter of repurposing printouts, text documents (<a href=\"\/blog\/how-to-create-a-digital-flipbook\" target=\"_blank\" rel=\"noopener\">Word and PDF documents can be converted into flipbooks<\/a>), standalone videos, quizzes, etc. into a cohesive body of information that, when organized, can simply be updated periodically, in the case of an onboarding or compliance course, for example.<\/p>\n<p>Happily, there are <a href=\"\/blog\/html5-authoring-tools\" target=\"_blank\" rel=\"noopener\">cutting-edge authoring tools<\/a> that can \u201cdo all the heavy lifting\u201d for you, like the aforementioned <a href=\"\/ispring-suite\" target=\"_blank\" rel=\"noopener\">iSpring Suite<\/a>. It is integrated into familiar PowerPoint and appears as a new tab. The learning curve, in this case, is close to zero and if you\u2019re already running PowerPoint, you\u2019re ready to \u201cslide into home\u201d and produce professional-looking courses with ease. Just add the texts, images, audio recordings, and videos and you\u2019re off to the races with the option of using <a href=\"\/blog\/how-to-make-a-screencast-tips-and-tricks\" target=\"_blank\" rel=\"noopener\">screencasts<\/a>, picture in picture videos, quizzes, branching scenarios, and a lot more things that weren\u2019t possible in the previous millennium.<\/p>\n<h3>Step 5. Test your project<\/h3>\n<p>As \u201cthe proof is in the pudding,\u201d it\u2019s now time for a \u201cdry run.\u201d You\u2019ve probably gone through all of the stages of the course as a content creator, but it is always best to test it from the learner\u2019s side \u2013 and preferably with select employees who have not yet been exposed to this new course. Does the content flow well with a didactic logic and is readily digested? Do all the branching dialogues and quizzes work correctly? Is the scoring accurate and do the performance reports get sent to you automatically? Did everyone who passed the course receive a certificate of completion, if you had set that up?<\/p>\n<p>This \u201ctest drive\u201d will allow you to get valuable results and feedback from this pilot group of learners in order to assure a satisfactory experience on the part of those many employees who will be taking this course when you formally launch it.<\/p>\n<h3>Step 6. Encourage the use of eLearning<\/h3>\n<p>If you are introducing corporate eLearning to your company, you might come up against some degree of resistance on the part of the employees. Getting past \u201cBut we\u2019ve always done it that way\u201d can take a certain amount of encouragement. If senior employees post positive reviews after being exposed to the pilot course, for example, others are more likely to get on board. Show the staff how enjoyable eLearning courses can be in order to generate a positive buzz.<\/p>\n<h3>Step 7. Measure effectiveness<\/h3>\n<p>So, how did it go? How much \u2018bang\u2019 did you get for your \u2018buck\u2019? Corporate learning can serve to accomplish a variety of ends. It can orient new employees, in the case of an onboarding course, bring a group up to date on new legislation or corporate policy, as with compliance courses, or instruct them on new tasks that they will need to perform.<\/p>\n<p>It is essential to <a href=\"\/blog\/training-metrics-how-to-measure-elearning-effectiveness\" target=\"_blank\" rel=\"noopener\">measure the effectiveness of your eLearning<\/a> with analytics tools, and that is where the learning management system (LMS) comes into play again. You can also evaluate results in real-time, looking to see if employees gained new skills more quickly and are more productive as a result, and if they are acting in compliance with legislation and corporate policy.<\/p>\n<p>For a more in-depth treatment of implanting eLearning in your organization, refer to our article, \u201c<a href=\"\/blog\/how-to-launch-an-elearning-project-in-7-steps\" target=\"_blank\" rel=\"noopener\">How to launch an eLearning project in 7 steps<\/a>.\u201d<\/p>\n<h2 id=\"Final-Thoughts\">Final Thoughts<\/h2>\n<p>Do what works. Corporate eLearning works. Un-e-quivocally. And it works hard for you so you don\u2019t have to work so hard. Nuff said? We thought so.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The trend nowadays is from office to online, in case you hadn\u2019t noticed. But more worrisome than empty office spaces&hellip; <a class=\"read-more\" href=\"https:\/\/www.ispringsolutions.com\/blog\/corporate-elearning\">Read More<\/a><\/p>\n","protected":false},"author":85,"featured_media":20702,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"none","_seopress_titles_title":"Corporate eLearning 101: How to Launch It and Make It Work","_seopress_titles_desc":"Learn why it is so important to be up to speed with corporate eLearning and how you can implement this cutting-edge technology.","_seopress_robots_index":"","footnotes":""},"categories":[3],"tags":[294],"class_list":["post-20697","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate","tag-training-management"],"acf":[],"views":3480,"_links":{"self":[{"href":"https:\/\/www.ispringsolutions.com\/blog\/wp-json\/wp\/v2\/posts\/20697","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ispringsolutions.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ispringsolutions.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispringsolutions.com\/blog\/wp-json\/wp\/v2\/users\/85"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ispringsolutions.com\/blog\/wp-json\/wp\/v2\/comments?post=20697"}],"version-history":[{"count":12,"href":"https:\/\/www.ispringsolutions.com\/blog\/wp-json\/wp\/v2\/posts\/20697\/revisions"}],"predecessor-version":[{"id":114495,"href":"https:\/\/www.ispringsolutions.com\/blog\/wp-json\/wp\/v2\/posts\/20697\/revisions\/114495"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispringsolutions.com\/blog\/wp-json\/wp\/v2\/media\/20702"}],"wp:attachment":[{"href":"https:\/\/www.ispringsolutions.com\/blog\/wp-json\/wp\/v2\/media?parent=20697"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispringsolutions.com\/blog\/wp-json\/wp\/v2\/categories?post=20697"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispringsolutions.com\/blog\/wp-json\/wp\/v2\/tags?post=20697"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}