{"id":17069,"date":"2021-01-19T16:43:37","date_gmt":"2021-01-19T12:43:37","guid":{"rendered":"https:\/\/www.ispringsolutions.com\/blog\/?p=17069"},"modified":"2026-04-13T12:03:50","modified_gmt":"2026-04-13T08:03:50","slug":"video-based-learning-how-to-become-a-training-video-ninja","status":"publish","type":"post","link":"https:\/\/www.ispringsolutions.com\/blog\/video-based-learning-how-to-become-a-training-video-ninja","title":{"rendered":"Video-Based Learning: How to Become a Training Video Ninja"},"content":{"rendered":"

Imagine you need to learn the fundamentals of car design by tomorrow. You might read a long manual or watch a few videos. What will you choose? Video-based learning is more convenient and effective. First, you\u2019ll remember much more information and retain it far longer than if you were simply reading a text. Second, it\u2019ll take you much less time \u2013 you won\u2019t have to study the complex schematics on your own. The presenter will show you where each car part is located and how it works.<\/p>\n

In this article, we\u2019ll explain in detail how to create instructional videos and launch video-based learning in a company.<\/p>\n

What Is Video-Based Learning?<\/h2>\n

Video-based learning is the use of video to teach people new knowledge or skills. Chances are you\u2019ve come across many educational videos in your life and learned something from them, whether it was a commercial training course on Udemy or LinkedIn Learning, or a free YouTube tutorial.<\/p>\n

Today, video-based learning is a widely-accepted eLearning trend and an increasing number of organizations are catching on to its effectiveness. More precisely, 95% of companies<\/a> use some type of video to train employees. And that\u2019s not surprising, as teaching and learning through video is extremely convenient. A couple of clicks and you\u2019re already viewing the lesson, no matter where you are \u2013 at work, at home, or traveling.<\/p>\n

Benefits of Video-Based Learning<\/span><\/h2>\n

If you aren\u2019t already leveraging video-based learning, perhaps it\u2019s time to start! We\u2019ll tell you how, but first let\u2019s have a look at why learning through video is a really good idea:<\/p>\n

Better results in a shorter time<\/strong><\/h3>\n

Our brain understands visual information better than text, and video images remain in memory much longer. In other words, watching a video lesson helps you spend less time learning the material and keep it in memory longer.<\/p>\n

No schedule conflict<\/strong><\/h3>\n

There\u2019s no need to provide lessons after work or send employees to training sessions in another city. They can watch a video anytime and anywhere it\u2019s convenient for them: in bed before going to sleep, in line at the bank, or during lunch at work.<\/p>\n

Fewer employee training costs<\/strong><\/h3>\n

Many well-known companies use video-based learning in some way. Thus, they managed not only to involve employees and improve training effectiveness, but also to reduce training costs. For example, IBM has an entire YouTube channel for employee training.\u00a0The content varies from live-action videos to animated and screen-recorded lectures.<\/span><\/span><\/p>\n

In 2 years, after IBM launched its video learning program, it managed to save $579 million. According to Microsoft\u2019s estimates, this approach helped them reduce training costs from approximately $320 per hour per participant down to just $17.<\/p>\n

How to Launch Video-Based Learning<\/h2>\n

Now that we\u2019ve figured out what video-based learning is and how it can provide benefits, let\u2019s see how to implement video training in your company. Take the plunge!<\/p>\n

Step 1. Define a goal<\/h3>\n

First, spend some time figuring out what your employees should achieve by the end of the training.<\/p>\n

Examples of goals:<\/strong><\/h4>\n
    \n
  1. Present a new product or a whole product line to employees.<\/li>\n
  2. Train how to operate new equipment.<\/li>\n
  3. Show how to use complex software tools.<\/li>\n
  4. Explain how to deal with customers.<\/li>\n
  5. Tell new hires about the company and its culture.<\/li>\n<\/ol>\n

    This will determine your further actions: what video format to choose, and what equipment and software to use.<\/p>\n

    Step 2. Choose the format of video training<\/h3>\n

    Once you know your goal, you can easily choose the right video format. To do this, first estimate the time, budget, and human resources required. Various types of video content require different amounts of time and effort. Here are a few formats to select from:<\/p>\n

    Presenter videos<\/strong><\/h4>\n

    They allow you to talk directly to your audience. For instance, Deakin University recorded a presenter video to explain to their managers how to conduct a performance review for people who have a mental health issue.<\/span><\/p>\n

    This type of training works best when you want to show the presenter and provide a sense of credibility to the audience. It creates the effect of presence, as if you\u2019re in the same room with the presenter.<\/p>\n

    Screencasts<\/strong><\/h4>\n

    A screencast is a video recording that captures the actions that take place on a screen. This is the best solution if you need to train your employees on how to use complicated software. For example, here is a screencast in which you can learn how to blur the background in Photoshop:<\/span><\/p>\n

    To learn how to make a screencast, read this article<\/a>.<\/p>\n

    Demonstration videos<\/strong><\/h4>\n

    They\u2019re perfect when you need to teach your audience how to use a certain thing. In the following video, the author demonstrates how to install an outdoor security camera.<\/span><\/p>\n

    The same instructions can be given in the form of a written manual, but it\u2019ll be rather difficult to understand them. The best thing about demonstration videos is that they take the viewer through step-by-step instructions, visually showing what to do. The viewer just has to repeat and remember the actions.<\/p>\n

    Role-play videos<\/strong><\/h4>\n

    In such videos, a situation your staff may face is acted out. For example, on the Semel Institute for Neuroscience and Human Behavior website, you can find role-plays which can help improve your conversational skills.<\/span><\/p>\n

    An acted out scenario helps viewers better understand how to behave in a particular situation. This type of video is good for training staff on how to handle things like sales calls, technical support, and other social interactions.<\/p>\n

    Interactive videos<\/strong><\/h4>\n

    This is a newer format. In interactive videos, there\u2019s a branching scenario \u2014 viewers are asked to respond to situations by choosing this or that action. The further scenario plays out depending on the decision they make.<\/span><\/p>\n

    For instance, The Resuscitation Council (UK) created an interactive film called \u201cLifesaver\u201d<\/a> that teaches you how to save someone\u2019s life from cardiac arrest. It gets you to make the choices you\u2019d have to make in a real emergency.<\/p>\n

    Step 3. Define who will create videos<\/h3>\n

    What will you choose: to create video courses<\/a> in-house or hand off your project to a professional video production company? To make sure the right people are making your videos, weigh all the pros and cons.<\/p>\n

    Hire a video production company<\/strong><\/h4>\n
    \n\n\n\n\n
    Pros<\/strong><\/td>\nCons<\/strong><\/td>\n<\/tr>\n
    \n
      \n
    • Professional video studios have the talent, skills, and experience to make the best videos.<\/li>\n<\/ul>\n
        \n
      • They take over the whole job of creating videos, from developing a creative idea and writing a story to filming and editing.<\/li>\n<\/ul>\n<\/td>\n
    		The average price for a 60-second explainer video is $8,000. And one tutorial video made by a production studio can cost more than $10,000.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

    Create videos in-house<\/strong><\/h4>\n
    \n\n\n\n\n
    Pros<\/strong><\/td>\nCons<\/strong><\/td>\n<\/tr>\n
    \n
      \n
    • Since you have thorough knowledge of your area, you\u2019ll create more informative and expert training videos.<\/li>\n
    • Such videos will cost you much less. You don\u2019t have to pay for the script, video editing, or renting a filming location.<\/li>\n<\/ul>\n<\/td>\n
    		\n