{"id":16381,"date":"2018-11-28T18:55:27","date_gmt":"2018-11-28T14:55:27","guid":{"rendered":"https:\/\/www.ispringsolutions.com\/blog\/?p=16381"},"modified":"2026-04-01T16:20:26","modified_gmt":"2026-04-01T12:20:26","slug":"moxa-inc-with-ispring-we-now-provide-higher-quality-training-to-marketing-teams-across-the-globe","status":"publish","type":"post","link":"https:\/\/www.ispringsolutions.com\/blog\/moxa-inc-with-ispring-we-provide-higher-quality-training-to-marketing-teams","title":{"rendered":"Moxa Inc.: With iSpring, we now provide higher-quality training to marketing teams"},"content":{"rendered":"

Moxa is a world-class leader in automation that provides a full spectrum of quality products for industrial networking, computing, and automation. The Moxa offices are located around the world, in The Americas, Europe, and Asia.<\/em><\/p>\n

\"Leslie<\/p>\n
\n

Leslie Cutter,\u00a0global digital marketing manager at Moxa Inc.<\/p>\n<\/div>\n<\/div>\n

Moxa\u2019s Global Digital Marketing Department was the first in the company to adopt eLearning. It allowed them to save time on training employees across the globe and focus more on growing their marketing capabilities.<\/em><\/p>\n

Leslie Cutter, global digital marketing manager, kindly shared her experience of bringing eLearning onboard.<\/em><\/p>\n

<\/h2>\n

Global Digital Marketing Department: Background and Objectives<\/h2>\n

The mission of our Global Digital Marketing Department is to build the digital marketing, and specifically marketing automation capability at Moxa on a global scale.<\/p>\n

Not only do we market our products to distributors and end users through digital means, but we also work with internal marketing teams around the world, teaching them the basics of content marketing and social media marketing. For instance, we have classes on the content creation thought process, how to be an influencer on LinkedIn, and more.<\/p>\n

We\u2019ve also trained our sales force to align in areas where we have cross-departmental processes. An example of this is our course on leads management.<\/p>\n

\"\"<\/div>\n

\u201cWe\u2019re not a learning department, but we brought a learning management system<\/a> on board to focus more on doing marketing and less on training others.\u201d<\/em><\/p><\/blockquote>\n

The Challenge: Timely and Cost-Effective Training Across Several Locations and Time Zones<\/h2>\n

When I came on board, not many people at Moxa understood what marketing automation was, social media wasn\u2019t used in an organised fashion, and no one knew what content marketing was. We needed to train employees around the world how to work with content and marketing automation tools.<\/p>\n

Before iSpring, our introductory training consisted of live in-person sessions from a team of three, which required travel to Europe and Asia. This was an expensive option, as it costs about $6,000 to fly to Europe with a small team \u2014 and that\u2019s just one trip.<\/p>\n

The need for training came up quite often because Moxa highly encourages people to try new jobs within the company. As soon as employees changed job roles, or if the training was not immediately applied, they needed retraining.<\/p>\n

\u201cTraining was essential, but we didn\u2019t have the luxury of that being our full-time job.\u201d<\/p><\/blockquote>\n

We were trying to build our marketing capability and train simultaneously, but every time we would get up and travel it was very disruptive. We needed to focus more on doing marketing and less on training others to work with us.<\/p>\n

In addition, we had plans to expand our software tools in the program, which would require more training. We had to do something to more effectively administer training in order to:<\/p>\n