{"id":123414,"date":"2026-10-29T16:33:47","date_gmt":"2026-10-29T12:33:47","guid":{"rendered":"https:\/\/www.ispringsolutions.com\/blog\/?p=123414"},"modified":"2026-10-29T16:54:03","modified_gmt":"2026-10-29T12:54:03","slug":"haifa-audrey-azzahra-with-ispring","status":"publish","type":"post","link":"https:\/\/www.ispringsolutions.com\/blog\/haifa-audrey-azzahra-with-ispring","title":{"rendered":"How Haifa Audrey Azzahra turns storytelling into learning that engages and sticks"},"content":{"rendered":"<p><span style=\"font-weight: 400\">When you talk to <\/span><a href=\"https:\/\/www.linkedin.com\/in\/haifa-audrey\/\" target=\"_blank\" rel=\"noopener\"><strong>Haifa Audrey Azzahra<\/strong><\/a><span style=\"font-weight: 400\">, it quickly becomes clear that she looks at learning from a practical angle.<\/span><\/p>\n<p><span style=\"font-weight: 400\">For Haifa, instructional design isn\u2019t about adding more interactive activities or creating content simply because there\u2019s a training need. It starts with a more fundamental question: <\/span><strong>What needs to change, and how will learners demonstrate that change?<\/strong><\/p>\n<p><span style=\"font-weight: 400\">Haifa currently works on a project basis, developing childminder training in Indonesia, while also teaching IELTS preparation to adult learners. Previously, she spent three and a half years at The KPI Institute, most recently as an <\/span><strong>instructional design Project Manager<\/strong><span style=\"font-weight: 400\">.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Her experience spans soft skills training, learning program development, instructional design, and process improvement. She also brings a data-informed mindset to her current IELTS teaching, adapting activities, pacing, and feedback based on learners\u2019 demonstrated progress.<\/span><\/p>\n<p><span style=\"font-weight: 400\">That practical approach \u2014 combined with her ability to turn learning concepts into engaging experiences \u2014 earned Haifa the <\/span><strong>Best Gamification &amp; Storytelling in the Scrollable Category<\/strong><span style=\"font-weight: 400\"> award in the <\/span><strong>iSpring Course Creation Contest 2026<\/strong><span style=\"font-weight: 400\">.<\/span><\/p>\n<p><span style=\"font-weight: 400\">We spoke with Haifa about turning abstract concepts into concrete behaviors, getting stakeholders involved early, using AI as a thinking partner, and designing learning experiences that stay meaningful beyond the course itself.<\/span><\/p>\n<h2 id=\"\u201cLearning-isn\u2019t-just-about-building-interactive-activities.\u201d\"><strong>\u201cLearning isn\u2019t just about building interactive activities.\u201d<\/strong><\/h2>\n<div class=\"person bordered\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-123398 size-thumbnail\" src=\"\/blog\/wp-content\/uploads\/2026\/10\/haifa-audrey-azzahra-150x150.png\" alt=\"Haifa Audrey Azzahra\" width=\"150\" height=\"150\" \/><\/p>\n<div class=\"caption_wrapper\">\n<p class=\"caption\"><span style=\"font-weight: 400\"><strong>Haifa Audrey Azzahra<\/strong>,<\/span><br \/>\n<em>Virtual IELTS Instructor<\/em><\/p>\n<\/div>\n<\/div>\n<p><span style=\"font-weight: 400\">For Haifa, one of the biggest misconceptions about instructional design is that good learning automatically means engaging activities.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Interactivity matters, but it isn\u2019t where the work begins.<\/span><\/p>\n<p><em><span style=\"font-weight: 400\">\u201cOne challenge is helping stakeholders understand that learning isn\u2019t just about building interactive activities.\u201d<\/span><\/em><\/p>\n<p><span style=\"font-weight: 400\">The real challenge is identifying what learners actually need to know or do.<\/span><\/p>\n<p><em><span style=\"font-weight: 400\">\u201cIt\u2019s easy to jump into creating training, but the real work is finding out the knowledge gaps, unclear expectations, and workplace processes.<\/span><\/em><span style=\"font-weight: 400\">\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400\">That requires instructional designers to resist the temptation to start building too soon.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Instead, Haifa focuses on asking better questions about the problem, the audience, the expected behavior, and the conditions in which learning needs to be applied.<\/span><\/p>\n<p><em><span style=\"font-weight: 400\">\u201cAs instructional designers, we need to ask better questions rather than building more content.\u201d<\/span><\/em><\/p>\n<p><span style=\"font-weight: 400\">It\u2019s a principle that has shaped her work across different types of learning, from professional development to language training.\u00a0<\/span><\/p>\n<h2 id=\"\u201cSoft-skills-can-become-very-concrete.\u201d\"><strong>\u201cSoft skills can become very concrete.\u201d<\/strong><\/h2>\n<p><span style=\"font-weight: 400\">Soft skills are often treated as difficult to measure.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Well-being, emotional intelligence, communication, and similar topics can sound abstract, particularly when compared with technical knowledge that can be tested with a straightforward quiz.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Haifa sees it differently.<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400\">People often think that soft skills are difficult to measure because they\u2019re abstract. But with the right instructional design approach, they become very concrete.<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400\">The key is translation.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Instead of teaching emotional intelligence as a broad concept, for example, a learning experience can focus on <\/span><strong>specific behaviors, decision points, and everyday practices<\/strong><span style=\"font-weight: 400\">.<\/span><\/p>\n<p><span style=\"font-weight: 400\">That changes the question from:<\/span><\/p>\n<p><strong><em>Do learners understand emotional intelligence?<\/em><\/strong><\/p>\n<p><span style=\"font-weight: 400\">to:<\/span><\/p>\n<p><strong><em>What will they do differently in a real situation?<\/em><\/strong><\/p>\n<p><span style=\"font-weight: 400\">Much of Haifa\u2019s work has involved making that connection explicit by turning concepts into behaviors learners can recognize, practice, and apply beyond the training session.<\/span><\/p>\n<p><span style=\"font-weight: 400\">For her, meaningful learning doesn\u2019t end when learners understand a concept.<\/span><\/p>\n<p><strong>It starts when they can use it.<\/strong><\/p>\n<h2 id=\"\u201cPeople-are-more-likely-to-support-something-if-they-feel-involved.\u201d\"><strong>\u201cPeople are more likely to support something if they feel involved.\u201d<\/strong><\/h2>\n<p><span style=\"font-weight: 400\">That practical mindset also shapes how Haifa works with stakeholders.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Rather than developing a solution in isolation and asking for approval at the end, she brings stakeholders into the process early.<\/span><\/p>\n<p><span style=\"font-weight: 400\">She asks about their:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">goals<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">pain points<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">expectations<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">success measures<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Then she provides options and stays open to feedback before committing to a particular solution.<\/span><\/p>\n<p><span style=\"font-weight: 400\">For learners, she follows a similar principle: <\/span><strong>Make the value visible as early as possible.<\/strong><\/p>\n<p><span style=\"font-weight: 400\">If learners can immediately understand what they will gain from changing a behavior or using a particular tool, the learning becomes more relevant.<\/span><\/p>\n<p><span style=\"font-weight: 400\">And relevance makes adoption easier.<\/span><\/p>\n<p><span style=\"font-weight: 400\">For Haifa, buy-in isn\u2019t something that happens after a course is built. It\u2019s created by helping people understand <\/span><strong>why the learning matters before they are asked to participate in it.<\/strong><\/p>\n<h2 id=\"\u201cConsistency-and-openness-to-feedback-matter-more-than-launching-something-perfectly.\u201d\"><strong>\u201cConsistency and openness to feedback matter more than launching something perfectly.\u201d<\/strong><\/h2>\n<p><span style=\"font-weight: 400\">A perfect launch doesn\u2019t guarantee lasting engagement.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Haifa prefers a more iterative approach: establish milestones, collect feedback, identify quick improvements, and make those improvements visible.<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400\">I identify the milestones, collect learner feedback, and look for quick improvements that learners can notice right away.<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400\">That creates momentum through action rather than expectation.<\/span><\/p>\n<p><span style=\"font-weight: 400\">When learners see that their feedback leads to changes, they become more invested in the learning experience. And when stakeholders can see the outcomes, the results can help keep everyone focused.<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400\">Sharing outcomes with stakeholders is also important; it can refuel us and help us stay focused.<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400\">It\u2019s a relatively simple approach, but it reflects a broader principle in Haifa\u2019s work:<\/span><\/p>\n<p><strong>Learning programs don\u2019t need to be perfect from day one. They need to keep getting better.<\/strong><\/p>\n<h2 id=\"\u201cYou\u2019ll-always-have-something-new-to-anticipate-and-discover.\u201d\"><strong>\u201cYou\u2019ll always have something new to anticipate and discover.\u201d<\/strong><\/h2>\n<p><span style=\"font-weight: 400\">Instructional design is a field where the tools, technologies, audiences, and expectations keep changing.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Haifa\u2019s advice to her younger self reflects that reality.<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400\">You\u2019ll feel unsure, and things will change a lot.<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400\">Rather than seeing uncertainty as something to eliminate, she sees it as part of developing as a learning professional.<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400\">The more you explore, the more you\u2019ll realize there are many ways to create meaningful learning experiences.<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400\">There isn\u2019t one universal formula for good instructional design.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Different learners, subjects, environments, and performance problems call for different solutions. And that means there is always something new to explore.<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400\">You\u2019ll always have something new to anticipate and discover.<\/span><\/p><\/blockquote>\n<h2 id=\"\u201cI-use-AI-as-a-thinking-partner.\u201d\"><strong>\u201cI use AI as a thinking partner.\u201d<\/strong><\/h2>\n<p><span style=\"font-weight: 400\">Haifa has incorporated AI into her workflow, but not as a substitute for instructional design expertise.<\/span><\/p>\n<p><span style=\"font-weight: 400\">She uses it to generate alternatives for learning activities and assessments \u2014 essentially expanding the range of possibilities she can consider during the design process.<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400\">I use AI as a thinking partner.<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400\">That distinction matters. AI can suggest an activity. It can generate multiple assessment ideas. It can offer alternative approaches.<\/span><\/p>\n<p><span style=\"font-weight: 400\">But it doesn\u2019t automatically know which option will work best for a particular audience, context, or learning objective.<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400\">Ultimately, it is the instructional design expertise that makes a learning experience land.<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400\">For Haifa, that means <\/span><strong>human review remains essential<\/strong><span style=\"font-weight: 400\">.<\/span><\/p>\n<p><span style=\"font-weight: 400\">AI can increase the number of possibilities. The instructional designer still needs to decide which possibilities are worth pursuing.<\/span><\/p>\n<h2 id=\"\u201cAI-can-actually-make-things-more-overwhelming.\u201d\"><strong>\u201cAI can actually make things more overwhelming.\u201d<\/strong><\/h2>\n<p><span style=\"font-weight: 400\">There\u2019s another side to AI that Haifa has noticed: More output doesn\u2019t necessarily mean less work.<\/span><\/p>\n<p><span style=\"font-weight: 400\">AI can generate huge amounts of content quickly. Without a clear purpose, that abundance can make the design process even more overwhelming.<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400\">Sometimes, the volume of content that AI can produce makes us feel more overwhelmed.<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400\">That\u2019s why Haifa starts with the question of impact.<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400\">We first need to know why we want to create something and what kind of impact we want to achieve.<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400\">Only then does it make sense to decide what should be automated or accelerated.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The lesson applies beyond AI.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Templates, automation, project management tools, and reusable processes can all reduce workload, but only when they are solving a real problem.<\/span><\/p>\n<p><strong>Efficiency without direction simply produces more work, faster.<\/strong><\/p>\n<h2 id=\"\u201cStandardizing-the-process-helped-us-manage-complexity.\u201d\"><strong>\u201cStandardizing the process helped us manage complexity.\u201d<\/strong><\/h2>\n<p><span style=\"font-weight: 400\">Haifa has worked on learning projects with many moving parts, and she has found that predictable processes can make a significant difference.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Her approach has included creating <\/span><strong>quality standards, reusable templates, and clearer workflows<\/strong><span style=\"font-weight: 400\">.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The goal wasn\u2019t to make every project identical.<\/span><\/p>\n<p><span style=\"font-weight: 400\">It was to reduce unnecessary uncertainty so the team could focus its energy on the parts of the project that actually required judgment.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Frequent communication with SMEs and project teams also helped identify potential issues early.<\/span><\/p>\n<p><span style=\"font-weight: 400\">That matters because small problems are much easier to solve before they affect implementation.<\/span><\/p>\n<p><span style=\"font-weight: 400\">For Haifa, process design is therefore part of learning design.<\/span><\/p>\n<p><span style=\"font-weight: 400\">A well-designed workflow doesn\u2019t just help a team work faster. It creates the conditions for producing <\/span><strong>more consistent learning experiences. <\/strong><span style=\"font-weight: 400\">And sometimes, the best way to improve your process is to see how someone else solved a similar problem. In the <\/span><a href=\"https:\/\/www.linkedin.com\/groups\/12786108\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 500\">iSpring Learning Exchange<\/span><\/a><span style=\"font-weight: 400\">, instructional designers from <\/span><span style=\"font-weight: 500\">100+ countries<\/span><span style=\"font-weight: 400\"> share real-world examples, exchange ideas, and help each other find better ways forward.<\/span><\/p>\n<h2 id=\"\u201cMy-biggest-success-was-improving-the-system-behind-the-course.\u201d\"><strong>\u201cMy biggest success was improving the system behind the course.\u201d<\/strong><\/h2>\n<p><span style=\"font-weight: 400\">When asked about her biggest success in learning program development, Haifa didn\u2019t point to one particular course. Instead, she pointed to the system that made better courses possible.<\/span><\/p>\n<p><span style=\"font-weight: 400\">She redesigned workflows, aligned quality standards with client requirements, and introduced AI-assisted processes. The result was the ability to deliver a more comprehensive learning program.<\/span><\/p>\n<p><span style=\"font-weight: 400\">That answer says a lot about how her role has evolved.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Instructional design isn\u2019t always about the final learning product. Sometimes the highest-impact intervention is <\/span><strong>improving the system that produces the learning<\/strong><span style=\"font-weight: 400\">.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Better workflows can improve quality. Clearer standards can reduce inconsistency. AI-assisted processes can remove repetitive work.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Together, those improvements give learning teams more capacity to focus on what matters.<\/span><\/p>\n<h2 id=\"\u201cThe-LMS-gives-us-a-centralized-environment.\u201d\"><strong>\u201cThe LMS gives us a centralized environment.\u201d<\/strong><\/h2>\n<p><span style=\"font-weight: 400\">An LMS can also become part of that system.<\/span><\/p>\n<p><span style=\"font-weight: 400\">For Haifa, one of its main benefits is creating a centralized environment where learning can be delivered consistently and learner progress can be tracked.<\/span><\/p>\n<p><span style=\"font-weight: 400\">That becomes particularly valuable when programs need to scale internationally.<\/span><\/p>\n<p><span style=\"font-weight: 400\">An LMS provides a common infrastructure for managing learning delivery as a unified experience rather than a collection of disconnected activities.<\/span><\/p>\n<p><span style=\"font-weight: 400\">And for a learning professional focused on consistency and continuous improvement, that visibility matters.<\/span><\/p>\n<h2 id=\"Designing-for-what-happens-after-the-training\"><strong>Designing for what happens after the training<\/strong><\/h2>\n<p><span style=\"font-weight: 400\">Across her work, Haifa keeps returning to the same idea: <\/span><strong>Learning only matters if it changes what people can do.<\/strong><\/p>\n<p><span style=\"font-weight: 400\">That\u2019s why she starts with knowledge gaps and workplace realities rather than jumping straight into activities.<\/span><\/p>\n<p><span style=\"font-weight: 400\">It\u2019s why she turns abstract soft skills into behaviors and decision points.<\/span><\/p>\n<p><span style=\"font-weight: 400\">It\u2019s why she involves stakeholders before building.<\/span><\/p>\n<p><span style=\"font-weight: 400\">It\u2019s why she uses learner feedback to make visible improvements.<\/span><\/p>\n<p><span style=\"font-weight: 400\">And it\u2019s why she treats AI as a source of possibilities rather than a replacement for instructional design expertise.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Her approach is ultimately about moving learning beyond the course itself.<\/span><\/p>\n<p><span style=\"font-weight: 400\">A learner may complete an activity, pass an assessment, or finish a session. But the real test comes later \u2014 when they face a situation where they need to apply what they learned.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Her work, which won the <\/span><strong>Best Gamification &amp; Storytelling in the Scrollable Category<\/strong><span style=\"font-weight: 400\"> award, shows that practical learning doesn\u2019t have to be dry or overly didactic.<\/span><\/p>\n<p><span style=\"font-weight: 400\">For Haifa, storytelling and gamification are most effective when they serve a clear learning purpose: helping learners connect with the content, make decisions, practice new skills, and remember what they can apply in real situations.<\/span><\/p>\n<p><span style=\"font-weight: 400\">That brings her approach back to where it starts: <\/span><strong>not with the activity, but with the learner and the change the learning needs to create.<\/strong><\/p>\n<p><span style=\"font-weight: 400\">The goal isn\u2019t simply to make learning more interactive. It\u2019s to make it <\/span><strong>meaningful, memorable, and usable<\/strong><span style=\"font-weight: 400\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When you talk to Haifa Audrey Azzahra, it quickly becomes clear that she looks at learning from a practical angle.&hellip; <a class=\"read-more\" href=\"https:\/\/www.ispringsolutions.com\/blog\/haifa-audrey-azzahra-with-ispring\">Read More<\/a><\/p>\n","protected":false},"author":112,"featured_media":123400,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"none","_seopress_titles_title":"Haifa Audrey Azzahra: Gamification That Engages | iSpring","_seopress_titles_desc":"Meet iSpring Course Creation Contest winner Haifa Audrey Azzahra and see how she uses storytelling, gamification, and AI to make learning practical and engaging.","_seopress_robots_index":"","footnotes":""},"categories":[230,118],"tags":[],"class_list":["post-123414","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies-education","category-case-study"],"acf":[],"views":6,"_links":{"self":[{"href":"https:\/\/www.ispringsolutions.com\/blog\/wp-json\/wp\/v2\/posts\/123414","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ispringsolutions.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ispringsolutions.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispringsolutions.com\/blog\/wp-json\/wp\/v2\/users\/112"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ispringsolutions.com\/blog\/wp-json\/wp\/v2\/comments?post=123414"}],"version-history":[{"count":17,"href":"https:\/\/www.ispringsolutions.com\/blog\/wp-json\/wp\/v2\/posts\/123414\/revisions"}],"predecessor-version":[{"id":123581,"href":"https:\/\/www.ispringsolutions.com\/blog\/wp-json\/wp\/v2\/posts\/123414\/revisions\/123581"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispringsolutions.com\/blog\/wp-json\/wp\/v2\/media\/123400"}],"wp:attachment":[{"href":"https:\/\/www.ispringsolutions.com\/blog\/wp-json\/wp\/v2\/media?parent=123414"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispringsolutions.com\/blog\/wp-json\/wp\/v2\/categories?post=123414"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispringsolutions.com\/blog\/wp-json\/wp\/v2\/tags?post=123414"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}